Hi, I’m Kat.
I am a marketing and communications professional with 15+ years of experience at both B2B and B2C companies across technology, publishing, entertainment, retail, and direct-to-consumer. I’m a manager of managers and empower teams of marketers, strategists, and creatives to build smart solutions for driving better business results.
“Welcome to Dreamland” | American Dream, Holiday 2022 | Produced in-house for web and social
Areas of Expertise
Digital Marketing
Brand Marketing
Sales & Partnership Marketing
Event Strategy & Management
Projects of Note
Generated demand for DreamWorks Water Park, a new indoor attraction, during COVID-19.
Introduced the world to a family-friendly concept store, Fourpost.
Rebranded an 8-year-old marketing software startup, Braze (formerly Appboy), which IPO’d in 2021.
Developed content for GQ, featuring Kevin Bacon and other celebrities.
80,000 visitors helped open the world's first MrBeast Burger restaurant at American Dream
Steve Aoki takes over Nickelodeon Universe, part of a Live Nation partnership at American Dream
Grand opening of The Avenue, a luxury shopping and dining destination, at American Dream
Social media post from opening day of DreamWorks Water Park at American Dream on 10/1/20
Birthday parties drive big revenue and lots more fun at American Dream
Summer 2019 brand campaign explored the whimsical world of Fourpost (Photo: Winnie Au)
Braze appeared in Times Square on launch day, one of many events to announce the new brand
Braze brand experiences were always amazing—from Frenchies in shark costumes to 2-day business conferences
Kevin Bacon appeared in GQ's "GQ+A" event and content series, sponsored by Montblanc
Terry Crews attended GQ's Men of the Year party after appearing in "En Route," a video series sponsored by Cadillac
The Wired Store pop-up every December was just one of many tentpoles that showcased the Wired brand IRL
Leadership Style
I like to be inspired and inspire others. Each day at the office or wherever we happen to be these days, I hope to learn something new; give back to the company and the teams I’m part of; and truly enjoy what I’m doing. A positive work culture starts with its leaders.